In India, face care was once thought to be something only women did. People either laughed at the idea that guys should use face creams, serums, or even moisturisers, or they didn’t care at all. These ideas are quickly changing, though, in the year 2025.
There was a time when washing your face with soap or putting on sunscreen was seen as “girly”. Indian men are now happy to take care of their skin, make daily routines, and spend money on self-care. They do this not only for looks but also for confidence, hygiene, and mental health.
Untoldnow wrote this blog post to look into how Indian guys are finally breaking the old skincare taboo and taking care of themselves without feeling bad about it.
Contents
1- The Rise of Skincare for Men in India
What then caused this sudden change? Men of all ages—from college students to businessmen—are now spending time and money on skin care.
Many things lead to this.Men started to follow barbers, dermatologists, and influencers on Instagram and YouTube who were honest about their skin care experiences.
Second, I’m more aware of myself now. As men travelled more and learnt about different cultures, they learnt that taking care of their skin doesn’t make them less manly; it makes them smarter and better-looking. So many men want products made just for them that even global brands have started making skin care lines just for Indian guys.
Third, the way people date and look for work in cities in India has changed. Men are now expected to keep themselves clean, look neat, and smell good. Having clear skin and a clean look can boost both your self-esteem and your work image.
Last but not least, guys today want to look good in their own clothes. Skin care isn’t just for looks; it’s also good for you.
2- What Does a Simple Skincare Routine for Men Look Like?
- Cleaning your face twice a day gets rid of dirt, oil, and smog.
- Moisturiser: Keeps skin moist and stops it from splitting or drying out.
- Sunscreen: You need it in India’s weather to keep from getting tanned and burnt.
- Many people forget to use lip balm, but it keeps lips from drying out and gives them a nice finish.
- This simple five-step routine can make a huge difference in the health and look of your face in just five to six minutes.
3- Common Skin Problems Indian Men Face
- Skin that is oily (especially in the T-zone) and breaks out easily from sweat, dirt, and pollution.
- Sunburn from bike rides, working outside, and being in the sun.
- Dark circles under the eyes from not getting enough sleep and stress.
- Razor burns and ingrown hairs from shaving wrong.
- Finding out what kind of skin you have—oily, dry, or combination—will help you pick the right goods and quickly fix these issues.
4- From Shame to Self-Care: Why This Shift Matters
It might seem normal for men to take care of their face now, but it wasn’t always this way. In Indian homes, it is deeply believed that boys don’t need to be groomed. A lot of guys are still afraid to go into beauty stores or even ask for help in the skin care sections.
Things are changing, which is good. Skin care is good for you. It keeps skin from getting dirty, slows down the ageing process, and makes guys feel positive about how they look and feel.
What’s more, this change is helping to break down gender norms. It’s no longer true that only women should care about how they look. We all need to take care of ourselves, whether it’s our skin, hair, or minds.
5- The Role of Brands and Celebrities
This change has also been pushed by big brands. In the past, shaving foam and aftershave were the only grooming products for guys. But now there are scrubs, night creams, toners, under-eye serums, and more on the market that are made just for men’s skin.
Even famous people and athletes are now pushing skin care products. From cricketers to actors, these men aren’t afraid to talk about how they take care of themselves. They’re giving the message that skincare isn’t just for women; it’s smart.
This has helped make men’s skin care more common in big towns and even in smaller ones.
Last Thoughts
Indian guys are finally taking care of their skin in 2025, which is a good thing. A new group is coming of age that knows that taking care of your skin is an important part of taking care of yourself.
We think that taking care of yourself is a sign of self-respect, and we’re glad to see that Indian men fully accept this idea. The most important thing is that you take care of yourself, whether you only use sunscreen and face wash or follow a 6-step procedure.
